About This Online Forum

As part of BMA's industry programme on future-proofing broadcast revenue, this online Forum will dissect the new, converged media ecosystem. We will move beyond the theoretical and provide a practical playbook on how broadcasters can build a unified and profitable monetisation strategy that bridges the gap between their linear foundations and their digital future.

This session will illuminate the innovative tools and tactics needed to thrive, from leveraging first-party data to deploying dynamic, addressable advertising across all platforms. We will explore how to create a seamless commercial experience for advertisers and viewers alike, ensuring that every stream, channel, and platform is maximised for its full revenue potential